JEEP × SAPIENT NITRO
Corporate Identity, Advertising, Editorial Design
Advertising agency Sapient Nitro presented us with an ask that was very clear: find a way to promote an exclusive Jeep experience in an interesting way. Our strategy was to design a campaign that spoke to the four brand pillars of Jeep while being new and exciting.
Built for Adventure, Built for a Jeep celebrates the values at the heart of the brand, and at the heart of those who drive them. We built a campaign that will garner interest in the brand, make Jeep the talk of auto shows, put Jeep in a media spotlight with the MudWash events, build anticipation for the Rubicon VR, and promote user content creation on the Cardboard VR platform.