Art Direction, Website Design, Content Creation
Built by resilience, Moosehead Breweries Limited is the last major brewery in Canada still owned by Canadians.
We were tasked to architect, design and develop a consolidated web property for Moosehead Breweries. This website will act as a master brand property, while housing all products that fall under the Moosehead Breweries master brand umbrella.
WEBSITE LINK: moosehead.ca
Alongside the website redesign, we set out to expand Moosehead’s existing social media presence. Before the brand re-organization, the brand's social media was concentrated on their flagship beer, Moosehead Lager. We devised a strategy to integrate the 3 other core family brands—Pale Ale, Cracked Canoe, and Radler—while preserving consistency in messaging and visual outputs.
Developing a unique voice and visual tone for each product built recognition and support for the overall brand, while simultaneously differentiating the individual products. Visual guidelines were created to be distinct when viewed independently, and coherent when viewed together.
INSTAGRAM ACCOUNT: @moosehead