CLIENT

NGen Canada

ABOUT NGEN CANADA

NGen Canada is the industry-led, non-profit organization leading Canada’s Global Innovation Cluster for Advanced Manufacturing. They are one of five national networks supported by Canada's ambitious Global Innovation Clusters Initiative, and are founded on the principle that digital transformation in advanced manufacturing will enrich the lives of Canadians, delivering better products and good jobs while generating the economic growth essential to a better future. Their projects are securing supply chains, protecting the environment, improving healthcare, and supporting technology adoption across Canada.

WORK

Our objective for this project was to name and brand NGen Canada’s inaugural summit event. This summit showcases the technology and companies it has backed to high-level investors, politicians and innovators—all under one roof. After an extensive strategy and naming exercise done closely with the client, we narrowed the name down to NGen N³ Summit. It is accompanied with the tagline What’s New, Now and Next in Advanced Manufacturing, a play on the three words that start with the letter N. From there, inspiration was taken from the name to influence the branding. The logo takes the outline of a three-dimensional isometric ‘N’ to create a dynamic and responsive key visual element within the design system, from highlighting text to framing imagery. The selected colour palette and typeface invokes the look of modernity and innovation, a representation of the new technology displayed at the event.

On February 8, 2024, NGen Canada along with many attendees convened in the Toronto Congress Centre for the summit where the design system was successfully brought to life.

SCOPE

YEAR

Branding
Logo
Web Design

2024