CLIENT

Upside Down

ABOUT UPSIDE DOWN

Upside Down is a full service digital media agency based in Toronto, Canada. They are a team of passionate entrepreneurs who believe that the creator economy needs an alternative to big agencies where they are just a dollar sign. Their belief is that a people-first approach is the solution to navigating the ever changing digital landscape with honesty, transparency and connection. With the current corporate agency space being crowded and focused on profit before people, they have named the agency as ‘Upside Down’ as a way to illustrate turning the industry on its head.

WORK

When creating the brand system for Upside Down, a couple of keywords rose to the surface to help influence the final output: modern, confident, visually stimulating, and playful. It was paramount that a brand that represents and manages creators and talent (who have their own distinct brands) have a strong brand identity and presence themselves. We went with a larger-than-life approach that evokes the feeling of excitement. Playful colours and stylized inflated typography create a bold look for the brand. 3D effects add depth and tangibility to text, and fish-eye photography allows the subject to be appear more expressive, as if they are bursting at the seams to showcase their brand and personality.

SCOPE

YEAR

Branding
Logo

2023