Subtext Coffee Roasters

Subtext Coffee Roasters is a small team of coffee professionals roasting in one of the industrial hold-outs of Toronto, Canada. They aim to push the boundaries of coffee quality—not for some dilettante or aesthetic occupation, and not for ego or self-satisfaction. They work with the most inspiring and uncompromising coffee producers from around the world, and they believe that quality and sustainability are inextricable expressions of care, dignity, integrity, and humanity. Each of their coffees is named after the producer as to honour the people who worked the coffee before it was in Subtext’s hands. They deliberately eschew traditions that put broad regional names on labels, anonymizing where and who a coffee is from. For the brand, knowing exactly whose hands a coffee has gone through is the first step at building integrity into the coffee supply chain.