CLIENT

UpGrade

ABOUT UPGRADE

UpGrade provides 1-on-1 high school courses, tutoring, and academic consulting services within Canada. They’ve been in the education space for over a decade (under the name Niteo) and have built an e-learning app to connect teachers and students.

Described as the ‘Uber for tutors’, their web app provides a fresh way for students to find the help they need in a convenient, tailored way.

WORK

With the web app ready for launch, the time had come to drive awareness across Canada. Our task was to create a new logo that reflected the name change and develop an advertising campaign to get the word out and make UpGrade the obvious choice for prospective and current tutors alike. We established a visual identity for the campaign that had provocative headlines and a striking typeface, paired with handwritten elements that were inspired by the notes teachers leave when grading papers.

SCOPE

YEAR

Branding
Logo
Web Design

2023